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In any industry, there are followers and there are leaders. There are companies that conform to the way business has always been done rather than developing innovative approaches. When Fiducial entered the U.S. market in 1999, it had a vision of becoming the premier outsourcing company for small businesses and in so doing, the company has reinvented the concept of the small business advisor. Where authority once dictated that the processing of client work be completed in-house by generalists, now specialists in centralized processing centers are the preferred, more effective choice.
Fidicial's vision has become the new reality for a growing number of entrepreneurs across the nation. The new small business accountant is an advisor, a strategist to his clients, who needs new tools to revolutionize his enterprise from an ordinary practice to an extraordinary business. Collaborative accounting and information sharing are the future of the relationship between small businesses and their advisors.
The traditional roles of advisor and client have been challenged by the new industrialization brought about by the Internet and web technologies. Providers continue to seek to get closer to their customers, who have raised their expectations to 24 by 7 availability and instant information when it comes to their business. As the world grows smaller and more connected, local proximity no longer gives providers the edge it once did.
Fiducial welcomes these changes as the natural progression of a more intellectual and more technologically advanced business world. Our vision seizes these challenges and works to integrate solutions for the developing business model that will service the businesses of the future. After more than four years of providing a one-stop shopping experience to our clients, Fiducial has developed a uniquely integrated set of applications enabling small businesses to put more focus on managing their core business while accountants get more time to advise them.
Our vision to become the nation's premier outsourcing company for small businesses netted significant gains in 2003 with Fiducial being named both the Top New Franchise of 2004 and the Top Financial Services Franchise, according to Entrepreneur magazine. Overall, Fiducial climbed to 67th place in the magazine's annual ranking of the top 500 U.S. franchises for 2004.
These strides were made possible by combining the warm, strong contact of neighborhood professionals with the efficiency of today's technology and offering an array of services along 8 business lines: Consulting, Accounting and Financial Reports, Payroll, Tax, Financial Management, HR, IT and Legal Services.
Highlights for Fiducial in 2003 included the opening of a state-of-the-art Training Center, Fiducial Institute; the opening of our Payroll Processing Center, the launch of our Media Campaign with our first national television commercial, "It's Pronounced Fiducial," and the awarding of our first Fiducial franchise.
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